Metro Rewind
Webby Nominee
Metro Rewind took all of a Metro rider’s data and visualized it in more fun and contextual ways. I had the pleasure of helping to figure out what data we wanted to show, how to show it, as well as doing the writing for all the screens, rider personalities, and different station recommendations.
Connect With Holidays
These video billboards welcomed travellers at the baggage claims of both Dulles and National Airports. While taking the train to and from the airport isn’t unheard of, we wanted people to think about taking the Metro as a way to get to and from the best (and worst) parts of coming home for the holidays. I was brought in after concepting to write the different moments we wanted to connect people to or to help get people away from
April Fool’s Day
Every year, we get to have some fun with Metro riders for April Fool’s Day. For 2024, we came up with Metreau De Parfum. Using stock video and some in-house voice talent, we were able to bring the idea to life to live on social. I helped concept, write, and direct.
Writer: Me
Art Director: Meghan Deakins
Silver Line Extension
To announce the opening of the Silver Line Extention and the new Dulles Airport Station, we were tasked with highlighting how Metro makes holiday travel easier.
We came up with a heart-warming spot that followed a couple as they made their way from Dulles to their grandkids, easily, thanks to taking the Silver Line. I concepted the idea as well as wrote the scripts.
Writer: Me
Art Director: Matt Hodin