Oh, hello. I’m an ACD, Copywriter. I like to bridge the gap between what brands want to say and what their audiences want to hear.
Sometimes that means solo concepting a messaging strategy. Sometimes it means filling a whiteboard with half-good ideas until a great one shows up. Sometimes it means guiding someone else from a good idea into a great one. However it happens, playing around with ideas and getting them down on paper is my favorite part of the job.
Some of those ideas have even led me to do some actual writing. Whole campaigns, scripts, websites, social posts, and brand voices. I help brands figure out not just what to say — but how they should sound when they say it.
I can also write you a birthday card.
Or I can also lead a team to craft the perfect sorry-for-forgetting-your-birthday card.