There is nothing worse than being on a road trip and sitting in silence. Silence leaves room for things to get awkward.
These are stories from a poor and unfortunate soul who got caught in the silence. They are a series but each can stand on its own.
The billboards would be found on remote stretches of highway where radio and cell phone reception is spotty at best. Each billboard would also be equipped with solar powered radio transmitters which would highjack a passerby's radio and play a message from the Passenger saga. The range of the signal would be small, just to give them a taste.
The saga of The Passenger will also be told through radio, Spotify, and Pandora spots.
Art Director: Ryan Arnett
Copywriter: Mike Stango