Literal Reviews - Social Campaign
Luray Caverns is pretty much universally loved. The reviews that people write are almost unbelievably and overwhelmingly positive, which is a huge factor in convincing potential visitors to actually visit.
We wanted to take advantage of this without just copying and pasting, but we didn’t want the authenticity to be lost. So we made Literal Reviews.
Way back when, a man named Sprinkle set out to turn the Caverns into a giant organ. He succeeded. We were asked to write a spot featuring his creation, the Great Stalacpipe Organ, the world’s largest instrument.
“Drip” was written to highlight what the Caverns sound like, give a little history lesson, and educate on how long it takes for a formation to form.