Fix-A-Flat tells you everything you need to know with its name. If everything were so aptly named, the world might be a better place. Probably not. But people love silly names. Exhibit A: Boaty McBoatface.
We would also use taxi toppers and buses as a way to remind people that Fix-A-Flat fixes flats.
We would install Fix-A-Flat vending machines near construction sites, focusing on ones in neighborhoods, making it more convenient than trying to get to a gas station on a flat tire.
And why should the renaming stop with things?
Fix-A-Flat will analyze your Facebook posts and give you your new name.
Art Director: Sara Carr
Copywriter: Mike Stango